1937 Chevrolet Advertising and Trivia

Chevrolet logoPopular legend has it that the Chevrolet logo was inspired by wallpaper in a French hotel where William C. Durant was staying (the legend says he saw the pattern marching off into infinity as a design on the wallpaper and tore a piece of it off to keep to show to friends and later turn into the company logo). However, his wife says that the bowtie emblem was first seen by her husband in a Virginia newspaper on a vacation around 1912, upon which he told her that the thought it'd be a very good emblem for the Chevrolet.


Early Chevrolet advertising was done using the "Chevrolet Leader News" films which showed how Chevrolet was used in every aspect of early American life. These clips below were released in 1937 and feature various activities using the 1937 Chevrolet.

Chevrolet Leader News (Vol. 3, No. 1) (1937)

This particular newsreel contains the following stories:

  • California bathing models in surf and snow
  • Travel trailers
  • The life of a lobster
  • Doggie diner
  • and more

Chevrolet Leader News (Vol. 3, No. 2) (1937)

This particular newsreel contains the following stories:

  • Fisherman wrestles deep sea giant
  • Limousine for police horses
  • Golf instructor on an ocean beach
  • Two cats in a boxing ring with dogs as the audience
  • and more  

Chevrolet Leader News (Vol. 3, No. 3) (1937)

Promotional newsreels featuring a variety of Chevrolet-centric stories. Purdue University band dusts off world's largest drum. Drive-in bank. Boy scout jamboree: 12,000 boxing matches at once. Aerial clowns speed along highway. Monkeys mimic stage & screen stars.

Chevrolet Leader News (Vol. 3, No. 4) (1937)

This particular newsreel contains the following stories:

  • bathing models dive from the top fo a Chevrolet
  • A barbershop on wheels
  • Combination railroad and highway vehicle
  • New Jersey State police direct traffic from an airplane
  • Power boats in international gold cup regatta
  • and more

From Dawn to Sunset (1937)

 Learn more about the men and women who build your Chevrolets in this short film. It follows a variety of people in the workplace and at home so you can see how they work and how they enjoy their leisure time after a satisfying day at the factory building new Chevrolets for everyone in America

See the USA in your Chevrolet
America is asking you to call
Drive your Chevrolet through the USA
America’s the greatest land of all.

On a highway, or a road along the levy
Performance is sweeter, nothing can beat her
Life is completer in a Chevy

So make a date today to see the USA
And see it in your Chevrolet

Traveling East, Travelling West
Wherever you go Chevy service is best

Southward or North, near place or far
There’s a Chevrolet dealer for your Chevrolet car

So make a date today to see the USA
And see it in your Chevrolet.